Brand strategy

A great logo is just the beginning—building a brand is about creating a personality that your audience can’t help but remember. I offer fun and creative brand strategizing services to help you find your voice, nail your look, and make your brand truly unforgettable.

Whether you’re starting from scratch or looking for a refresh, I can help through the entire process or just certain steps such as color palette and logo design, brand integration, and consistent communication.

Branding Packages

The Essentials

This is perfect for anyone wanting to establish their brand. The Essentials includes a brand guide with step-by-step instructions on how to implement your new logo, color palette, typography and more! This ensures that your brand is being represented consistently both internally and externally.

The Refresh

If your company is looking to give its brand a refresh without starting from scratch, this is the perfect fit. The Refresh will give you all the key deliverables—logo, color palette, typography, and more—while updating your brand to feel fresh and in line with where it’s heading. It’s all about keeping things consistent and true to your roots, while giving your brand a more polished, evolved look.

The Finishing Touch

Sometimes, all you need is that one perfect detail to complete your brand. Whether it’s a standout logo, a fresh color palette, an eye-catching email or social media template, or custom merchandise design, The Finishing Touch is your go-to package for one impactful element. Perfectly tailored to complement your existing branding, this one-off service adds the polish and personality your brand deserves.

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THE process

First things first, we’ll start with a conversation to understand your business, vision, and goals. This is where we get to know each other and dive deep into what inspires you and makes your brand unique, so we can align on the direction and tone for your branding.

1 - Vision Session

Once I have a solid understanding, I’ll get to work creating the first draft of your deliverables. This could include logo, color palette, communication plans or other visual elements. This is a check-in to make sure I’m on the right track to showcase your brand!

2 - First Draft

This is your dream and your feedback matters! We’ll review the first draft together and make any necessary refinements. This is collaborative work, I want to make sure I’m creating exactly what you have envisioned.

3 - Revision

Once everything is polished, perfect and ready for premiere, I’ll implement it across all touchpoints - whether that’s your website, social media, business cards, merchandise or any other platform. Your new brand will be ready to stand out and speak for itself!

4 - Implementation

“After discussing the desired feel and experience for my website, she created a brand template that perfectly encapsulates my personality. Her vision for my homepage was exactly what I didn’t realize I needed, and it truly brought the site to life.”